The average text message gets an open rate of around 98%. Maybe Instagram, with its 800 million active users? What about Twitter, with its 330 million active users, or LinkedIn, which has 310 million active users? You’re probably doing marketing on there too.īut what if we told you there is another text-based platform that has more users than Instagram and LinkedIn combined? And we’re pretty sure you’re not on there yet.Īnd even though email marketing is crucial, giving you an open rate of maybe around 30% (if you’re doing an okay job), and that 30% is already way higher than you would ever get organically on Facebook.
Probably Facebook, with its 2.167 billion active users. When you’re thinking about different marketing channels to talk and engage with your ideal customers, what is the first thing that comes to mind?
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